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90% of praxMatrix clients are in the international education
sector
praxMatrix international education consultancy is headed by
Anthony Hughes, Managing Director of praxMatrix.
Anthony Hughes
Anthony brings over 20 years experience in the international
education and technology sectors to the leadership of praxMatrix.
He is a graduate of the universities of Sydney, New England
and New South Wales and holds a Masters in English Literature
and Language as well as TEFL qualifications.
After an early career in hotel management he became involved
in Australia’s burgeoning education export market.
He has been a lead consultant in Europe for the International
Development Program of Australian Universities and Colleges (IDP),
has written guides on Australian education for European students
thinking of studying in Australia and counts over 50 universities
and private international education organisations in his international
education consultancy portfolio.
In association with Austrade and the IDP he gave a series of
key seminars on Australian education at various universities
in Europe and has provided consultancy services for non-European
educational organizations wishing to penetrate the European market.
He has a broad and extensive understanding of the European
education market with particular expertise in international language
training and English as a Foreign Language (EFL). His consulting
approach is informed by his understanding of the issues surrounding
education both in the countries of the European Union and non-participating
European countries.
His clients have included Austrade and IDP Australia, INSEARCH
– The University of Technology, Sydney, The American Association
of Intensive English Programs (AAIEP) and University and College
Intensive English Programs (UCIEP) in the USA, ALTE, ARELS, English
in Britain, Colleges in Britain, EduFind, The British Council,
BASELT, IELTS, and UCLES in the UK, as well as the Milan Chamber
of Commerce in Italy.
He was Director of Mondolingua, Geneva
between 1993 – 1995 and developed a number of video based English
language courses for Swiss television.
He has been published in a number of journals including the
International Journal of Education, has written an award winning
English grammar and has been a speaker at such events as the
BASELT Conference (UK), The International Education Marketing
Conference (Geneva), and The ARELS Conference (UK) where he has
spoken on successfully leveraging Internet technologies for recruitment,
e-learning and marketing.
He has designed and delivered communications and training programs
to clients in Germany, the USA, Scotland, and England.
Since 1995 he has worked on a wide range of Internet projects
for education and educational marketing and has provided many
leading organisations with consultancy regarding ‘best use’ of
the Internet for marketing, delivery of courses and recruitment.
He has been lead designer in major projects including those for
IELTS, English in Britain and the American Association of Intensive
English Programs and has developed e-learning and software projects
for education including a TEFL Teacher training course with the
University of the West of England and an Internet Users’ Guide
for an EU funded Milan Chamber of Commerce project.
International Education Consultancy
- Localization
- Market Analysis and Assessment
- Student Recruitment and E-Recruitment Services
- Staff Recruitment and E-Recruitment Services
- Country Specific Business Development & Representation
- E-learning, hybrid and blended learning solutions
- Translation
- Corporate Branding
- Cross-Cultural Training and Consultancy
- Development of Marketing Materials
- European Representation
- European Business Development
- Strategies for Global Student Recruitment
Internet Development for Education
- Website development
- E-learning, hybrid and blended learning solutions
- SCORM, Authorware, Flash, Director
- Database, e-enrolment and e-commerce driven sites
- Multi-Language sites
- E-Recruitment
- E-Assessment
Internet Marketing and Site Optimisation for
Education
- Search engine optimisation of websites
- Search engine marketing and Internet marketing consultancy
- Internet Marketing and Recruitment for International Education
Print Design and Project Management
- Corporate identity
- Brochure, marketing materials and business card design
- Booklets and information guides
- Catalogues and Prospectus
Multimedia
- CD-ROM and CD-ROM/Internet applications
- Multimeda catalogues, database information guides
- E-Learning and Hybrid learning applications
Contact us for more information on:
- international marketing consultancy and services
- EFL and language training consultancy and marketing
- online marketing and site optimization
- developing international education sites
- translation and localization of sites and material
contact us for more information... 
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